How to create an online course and sell:
Nowadays, people are looking for quality content to explore online, especially when learning new skills. One way to meet this growing demand is to generate revenue(earning) and create and sell online courses.
Providing knowledge and expertise through an online course will allow you to position yourself as an officer in your field, grow a community of like-minded people around your business, and achieve everything from your home.
This amazing blog will take you through the various steps on how to create an online course. one of essential this that choosing the perfect course topic to creating a own website for your online course and then you can making a lot of money so, here I will tell you everything about course creation, course selling, and marketing.
Choose the perfect topics:
Choosing the perfect topic is entirely in your hands, and it can leave anything, Although as a course creator the possibilities are endless, the right course is the determining factor in the success of an online course.
The main criteria for evaluating the title of the content of your online course (topics) is whether it attracts you and your audience:
- Choose the one you want to teach:
The title of your online course should be a subject you already know or be willing to invest to fully learn. Either way, you should be interested in this topic.
Think about what you do best and what people seek advice from you.
Those topics usually make up the most successful online courses. Alternatively, ask yourself what you would like to know more about, and by learning it yourself, you can become a better teacher in this topic.
- Choose what others want to learn:
Before going to work, identify your audience and the demand for the topic at hand. Ask a group of friends and your existing audience what they think of something that was on your mind.
Test your audience by filling out polls or sharing online forms.
You can first create a short tutorial and track its performance.
Then, by following the online tutorial videos on your social media platforms or via email marketing campaigns and ask your audience/customers/visitors, if they are showing more interest in seeing some kind of material.
Do some online research on your topic, if you find other online courses on the same subject, that is great. Having competition means that people are relevant and useful to themselves. It is also a good idea to create content that is conveniently matched to an existing, tried, and tested location.
Once you have a clear target audience in mind, then you are the best at creating and course selling the courses. Because you can know exactly who you want to reach, what kind of content they want to use, and what their expertise is at that time in their learning journey.
Test your idea:
The important in creating an online course requires a lot of hard work and effort on your part, so running an experiment before you start will allow you to verify this online business idea.
To test your course idea, use a landing pages builder to create an amazing page for your online course. Even if you haven’t developed the courses yet, you already know what it will be like. Along with a brief description of the courses, you can add eye-catching pictures to further reflect the concept, explaining what people can expect to learn.
Use the call-to-action buttons (CTAs) to invite visitors to sign up for your upcoming online course for free, or purchase it in advance to save space in your class. After advertising your website on various channels such as social media, newsletters, and so on, you can look at the data you have collected and see if you have enough participants and can promote ideas. Determine the measurements ahead of time so that you know what results to look for at the end of the test period.
Explore the topic in detail:
Whether you are already an expert in your field or looking forward to learning it from beginning to end, this is a deep immersion time until you know everything you need to know about the topic.
As part of your holistic learning process, of course, go beyond what participants can easily find in search results. Go some extra and find a variety of sources on the course topic. Do important research to see what kind of queries people are looking for in the topic. From this, you can get a better feel for the questions your audience is interested in.
Keep your eyes open for any subdivisions within your main areas. For a perfect example, if you planning to instruct a Courses on how to care or when to care more for indoor plants, in that you need to cover the all basics like water, natural light and so on To give extra value, for example, look for unique angles to broaden the scope of your lesson, such as the types of air-purifying plants.
Write a proper syllabus/content:
It is time to create a course for your online study. On a piece of paper, write a list of the different subjects you plan to teach online. In each lesson, break it down into the main topics you want to cover. Try to make, that your course ideas is naturally develop from one to another & ensure a friction-free and smooth learning process.
Remember that teaching is about guiding your audience step by step with an idea. To make this clear in your course, define a goal for each of your lessons.
If you continue with the indoor plant care example from the previous section, you may want your students to categorize the plants in the house in one lesson and next to identify the symptoms of pests or disease.
Here is an example of an online course for indoor plant care class. You can use this example as a template to create your own:
Chapter 1: Topic name(Heading)
Lesson Objective:
Topics covered:
- —
- —
- — …
Chapter 2: Topic name(Heading)
Topics covered:
- —
- —
- — …
Remember to include an introduction and a conclusion to each chapter/lesson for your entire lesson. A good aid in reviewing learning processes.
Consider including tasks and activities as part of your courses to help you absorb new knowledge. It is recommended to start with a theoretical discussion and then give some examples and follow a work.
Create course content:
If you already have professional experience in your subject topic, you may have put together content about it in the past. Have you ever written a blog post or created a webinar on this subject? Could you have hosted a podcast or run a YouTube channel for your business that discussed similar themes? If so, go for these items. Reusing existing content in your online courses can help you get started and save valuable time.
Based on the material you have collected and your exposure and research from previous steps, you can now create real content for your online course. Most courses use video as their main form of communication, which is what we discuss here. However, you can also use written content, audio recordings, slides – or a combination of certain types of media.
- Shooting(filming):
As a home-based business idea, creating an online course can be done with relatively simple tools, and you do not have to be video production dependent to create a high-quality course. After all, the level of education you provide is very important, and you can create quality content even if you work from home.
You can film yourself talking to the camera, record your screen while talking in the background, or both. While your videos may not be pixel-perfect, we recommend reading the video tips for creating professional-looking content, as well as choosing the right type of camera and microphone for your needs.
- Edit:
After filming your content, invest some time editing your source material. There are many free video editing software from like Canva, designing software. My opinion is to try to create a good rhythm by breaking your video into digestible bites.
Leaving unnecessary pauses and long cuts will result in continuous short, dynamic clips. Add course and course names and titles, and add video titles that make the courses accessible and easy to follow. You can add background music and related slides to your video if applicable.
- Class assignments:
Create tasks for each of your lessons. These can be in the form of downloadable PDF files that students can print or view on their computers. Other options include online quizzes or learning games created using tools such as the famous software Kahoot.
Bring your courses online:
Once your course content is ready, it’s time to build a platform to put it all together. If you have your website, you can add your online course as the section. If not, create a new website for this purpose.
If you are wondering how to create a website, created a website and get started. Be sure to include videos on your site, allowing you to show videos, engage with viewers, and monetize your content. Upload your lessons as complete videos or organize them into channels in the library.
Sell your online courses:
When coming to the course selling point, there are 4 main various options for sell your online course, it is depending on your business plans, situation, and your needs:
The personal lessons for purchase or rent model: In this way, you can Allow users/course buyer to purchase or rent your own/personal online course based on the performance of the video. When purchasing video, users will enjoy unlimited streaming of the lesson they have purchased so they can go back and watch the content again at any time. Choose whether you want to allow viewers to download the video or watch it live on your site.
Channel subscription: By paying a monthly fee, users can access all paid videos within a channel. Channel subscriptions create a payment wall that separates the content of your website into public and premium.
Fee Plans: Set different payment options and you can pay your students with one time or continuous payment plan. You can control the type of plan, what is included, how long it lasts, and more. Show project options on your site for customers to choose from and purchase. Payment plans act as a payment wall, allowing users to access the content and sign in to the member’s area of your site after they have paid.
Real-time lessons with each other: In addition to the course, you can teach students to life lessons in a customized 1: 1 system. This format allows students to ask you questions and learn in an approach designed to meet their specific level of learning.
You need to know one thing that Course Creators can easily book the space available with you through online planning software. Choose whether you want to offer this option for an additional fee or if there are pre-determined private sessions at a fixed course price.
Be sure to provide a small preview of your course for free, along with your tuition fees. Sneaking out what they can expect to see will encourage students to sign up for paid classes. Your free/unpaid online course content is may be in the form of a short trailer for each and every online course for free, with the rest being paid.
Another idea for a free one is to create a live question and answer session at the beginning of the lesson, inviting users to participate for free while generating interest. To do this, set up a live stream video that lets you connect with fans in real-time.
Regardless of the option you choose, the free version of your course will come in handy in improving your online courses.
How to price your online courses:
After the completion of filming your content, you may ask yourself that how is worth it, how much to set fees/prices for our online course, and so on questions.
Okay, guys, Here below I give you some ways to determine your amazing course fees structure:
Competitor Prices: Here you can start by doing a quick audit to decide the basic course fees/price on your course topic. When prices fluctuate depending on how expert the course instructor is, try to understand what the market rate for the reference is.
Creation time: Take into account how long it took to create the syllabus. Any business venture that aims to be profitable must have a good balance between the time invested and the profit.
Course Value: Another factor to consider is how you rate your courses, the amount of value the user receives from taking the course. Will the paid student then earn an income based on the skills and tools you taught? As you can imagine, the student can financially justify taking the course, which makes more sense to charge a higher price.
General Best Practice: Course prices can be as large as $ 100 or as small as $ 10,000, depending on the topic. However, it has been found that you charge more for a course and more people feel that it is “good” considering that they will get a lot of value out of it.
Often when people pay more, they become more involved and invest in learning the content at hand. Therefore, try to keep the prices definitely above $ 100, especially if they are long.
Market your content:
You spent a lot of creative energy and valuable time creating the online courses, and now it’s time to promote it and get those course records. To market your online courses, you can use both free ads and paid-type marketing. You can even create an icon that will make your course extra professional and stand out when you advertise it.
Here are some of the most popular and effective ways to market your trend:
Email Marketing: Send email marketing campaigns including early-bird ads and discounts.
Social Media: Promote your courses on social media and related groups (Tip: Center is a great start because people are already in a professional mood).
Paid Ads: Run paid ads like Google search ads and banner ads.
Blog Posts: Create a blog to enhance your SEO and showcase your knowledge and write about the course and course topic.
YouTube & Advertising Videos: Start a YouTube channel and start video ads for your course.
Recommendations and Reviews: Receive suggestions, reviews, and positive testimonials from past students.
Website Pop-Up: Add a lightbox pop-up to improve your courses on your website.
Other Websites: Collaborate with third-party course websites and continuing research institutes.
Influencers: Partner with industry influence that can reach your audience.
Affiliate Programs: Start an affiliate program and work with messengers so others can promote the study on your behalf.
Podcast: Start a podcast to spread the word about your courses and highlight your topic expertise.
Webinar: Host a webinar to get people excited about everything they can learn from you.
Collaborate with Instructors: Work with other instructors to tap into each other’s network or teach a lesson.
Gather comments(feedback) for your courses:
In recent years, we have moved to run our business online and learn online. This means we can make multiple data-based decisions, tap rich analytics, and measure our size to hear customer voices.
When it comes to your online course, you should take advantage of digital opportunities to enhance your courses by listening to feedback during and after the course…
To get feedback, create surveys with the help of a form creator and ask about students’ experience, suggestions for improvement, and anything else they would like to drop out of the course. Once you measure success and explore the answers, you can continue to adjust to the best and best courses.
Develop a learning community for the growth of your course:
Online education is often a separate activity. Therefore, developing a community of learners around your courses will greatly enhance their experience and contribute to the overall success of your lesson.
An active online community allows users to share their learning process with peers. Together, they can celebrate their successes and ask them any questions. In addition, students can stimulate feedback on each other, create a vibrant conversation and increase the interest and excitement around your class.
Your online community is a great place to share news about upcoming courses or other opportunities that may be of interest to these visitors who are already involved.
Some options for developing an active learning community are:
Members Area: Creating a members area on your site allows registered or paid users to access various premium content for chat, forums, blogs, and more.
An online forum: Create a forum as part of your website, allowing users to support each other’s the development and learning.
Social Media Groups: Consider creating private social media groups, such as a Facebook group or Twitter list, to engage learners.
Online Communication Sites: Use online communication sites such as Slag or Discord for your learning community.
Anyway Creating a course is no easy way, you need to put some effort to achieve it. I hope you guys enjoyed by reading this amazing blog, I hope you guys you can also create an amazing course after reading this blog, if you need to sell your online courses your can contact our Skilljunkie team. We are here for you guys to sell your courses, thanks for reading this amazing blog. Thank you bye-bye.